Inspiring Stories: Josefine Hedlund, Project Director, AnalogFolk

Josefine Hedlund chats with Alice Weightman about the importance of confidence and networking

Josefine Hedlund, Project Director of AnalogFolk NY, Co-Founder of Geek Girl Meetup, and winner of the Women of Tomorrow Awards 2016, chats with Alice Weightman on the Inspiring Stories podcast. Josefine shares her achievements, challenges, and advice for other women looking to succeed in the tech and creative industries today.

Josefine’s top tip?

“Go to events and get to know people in your industry. There are a lot of roles within the tech world that you might not even know about. Just go out, talk to people, find out what’s available to do and what you’re interested in. There are so many different things that you could do. Even though you might not have the exact right skillset for a role, you might have other experiences that makes you a better candidate. Don’t be afraid to ask.”

Tune in for Josefine’s inspiring story.

Want to be featured on the podcast?

Inspiring Stories with Hanson Search is about talent, passion, and professionalism. Get in touch if you’d like to come on the show and share your career journey.

Alice Weightman: CEO, Global Executive Search Leader, and UAE Market Expert

Alice Weightman is the Founder and CEO of Hanson Search and The Work Crowd, with over 20 years’ experience in executive search, specialising in C-suite and senior leadership placements for business-critical roles that drive revenue, manage reputation, and mitigate risk. Based in Abu Dhabi, Alice leads Hanson Search’s operations across the UAE, partnering with government entities, family offices, consultancies, and agencies across the GCC.

She oversees a global team of expert search consultants across the UK, Europe, the US, and Middle East, while remaining actively involved in delivering senior-level mandates herself—bringing deep insight, discretion, and a personal service to each critical hire.

Her search portfolio spans key functions including CEO, CFO, CHRO, IR, communications, sustainability, and strategy. Alice has worked with private equity firms, multinational corporations, management consultancies and media agencies on leadership succession, talent benchmarking, and supporting clients as they expand into new international markets.

With a legal background and a Diploma in Recruitment Practice, Alice is a Fellow of the REC, a member of the 30% Club, and an Honorary Member of Global Women in PR. She serves as a judge and speaker for the CHRO Awards with Khaleej Times, championing excellence in HR leadership. Named Entrepreneur of the Year by the FSB London Business Awards, Alice is also a regular commentator on talent, leadership, and workplace trends in the Evening Standard and regional business press.