Our 2025 Germany Salary Survey for Communications, Public Affairs, and Sales is here!
At Hanson Search, we specialise in recruiting for business-critical roles that shape revenue, reputation, and risk – from strategic communications and public affairs to commercial leadership and digital marketing. Our 2025 Germany Salary Survey offers fresh insights into the evolving talent landscape across the German market, based on real-time data from Q1 and informed by conversations with candidates and hiring leaders.
While the broader economic climate in Germany has remained steady, 2024 was marked by political uncertainty and a wait-and-see approach across many sectors. Local and EU elections, combined with regulatory developments in Brussels, led to slower decision-making and delayed hiring cycles – particularly in public affairs and regulated industries. However, as we’ve entered 2025, there are encouraging signs of recovery and renewed momentum across the market.
Demand for top talent is on the rise – especially in corporate communications, influencer and digital communications, public affairs, and sales. Companies are refocusing on growth and revenue generation, and sectors such as AI and technology are driving a clear uptick in hiring activity. Businesses are seeking professionals who can navigate complexity, shape compelling narratives, and deliver commercial results.
Key Talent Trends in Germany for 2025:
- Hiring is rebounding, with companies focusing on high-impact roles that support strategic growth and stakeholder engagement.
- There is growing demand for hybrid skill sets – particularly those blending strategic thinking, digital fluency, and policy expertise.
- In public affairs, many organisations are increasing their headcount in anticipation of upcoming policy changes at the EU level.
- Sales roles are in demand, especially in high-growth sectors like AI, SaaS, and clean tech, where strong commercial performance is critical.
- The interim and freelance market is also gaining traction, offering flexibility and access to specialist expertise during change or transformation.
A Note from Our Founder, Alice Weightman: Supporting Growth in a Shifting Market
This year’s Germany salary survey goes beyond salary data – offering in-depth insights into benefits, flexible working trends, and what motivates top talent in today’s market. At Hanson Search, we work with organisations across Germany to build high-performing teams – from corporate headquarters to scale-ups and consultancies.
Whether you’re hiring a new Communications Director, seeking an expert in EU public affairs, or building out a commercial sales team, we’re here to help you find the talent you need to drive forward. We support permanent, interim, and freelance recruitment, and bring local expertise with a global outlook.
Looking beyond Germany? We also support clients across the DACH region, as well as internationally in the UK, Europe, the US, and the Middle East.
enquiries@hansonsearch.com