Global Product Manager – CRM & Data, Andover

I am currently seeking a highly skilled Global Product Manager – CRM & Data to lead and shape the future Consumer Data Platform (CDP) and CRM strategy for Twinings, a globally recognised FMCG brand in Andover. As a key member of the Marketing team, you will guide global markets on leveraging the CDP/CRM platform to enhance consumer experiences, optimise performance, and drive business growth.

Key Responsibilities:

• Global Community Leadership: Establish a global network of CRM practitioners, driving standardised use of the CDP/CRM platform across markets.
• Stakeholder Management: Build strong relationships with internal and external stakeholders to drive awareness and adoption of the platform.
• Training and Mentorship: Coach and mentor local platform leads, fostering skill development and platform expertise.
• Platform Development & Improvement: Stay updated on platform features and roadmaps, providing feedback to vendors for future enhancements.
• Performance Tracking: Develop KPIs to measure platform ROI, adoption, and commercial impact across markets.
• Product Strategy & Roadmap: Define and articulate a clear vision and strategy for the CDP/CRM platform, aligning with broader business objectives.
• Consumer Insights: Use data analytics and consumer feedback to refine the platform strategy and improve engagement.
• Feature Development: Collaborate with technical teams to prioritise features that enhance the platform and consumer experience.
• Change Management & Training: Lead change management efforts for new features, ensuring smooth adoption through targeted training programs.

Skills & Expertise:

• Strong communication, presentation, and stakeholder management skills
• Experience implementing CDP/CRM platforms and ability to develop data-driven strategies for maximising consumer data
• Highly motivated, adaptable leader capable of delivering in a dynamic environment
• Expertise in product management, particularly in CDP/CRM platforms, with a focus on consumer-centric solutions
• Proven ability to engage and influence stakeholders at all levels, fostering collaboration and support for platform initiatives

If you’re passionate about driving innovation through data and CRM platforms and have a strategic mindset for product management, please get in touch with our team including a copy of your CV as soon as possible via the form below. I’d love to hear from you!

We are committed to equality of opportunity for all. Applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. You can access our Diversity and Inclusion Policy here.

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