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When brands take marketing in-house: how to build the modern day marketing function

 

We’re hosting a breakfast briefing in London on Wednesday 20th March to explore some of the big ideas that can help to build the modern day marketing function.

A trend for businesses to bring their marketing functions in-house has begun, we want to look at how businesses are developing a modern day marketing function fit for today and suitable for the future. We will be discussing what their needs are and the relationships with their agencies.

With the increasing need for a variety of skills now housed under one roof and data and technologies driving more analytic campaigns – we want to look at how to create modern marketing functions effectively, how to manage the teams and where best to deploy them.

Hanson Search CEO Alice Weightman will chair an all-star panel, featuring: 

 

 

At this panel event, we will be exploring the following and more:

  • How businesses are structuring teams
  • Traditional marketing vs modern marketing techniques
  • How to maximise return on investment through deployment of talent
  • Off shore, on shore and near shore talent

Date and time: Wednesday 20th March, 8.15am for coffee and croissants, 8.30am start and 9.45am finish

Location: The Ivy Club, West Street, Soho

RSVP: events@hansonsearch.com

Alice established Hanson Search in 2002 and has since gained a reputation as one of the leading search professionals in senior appointments across communications, developing an incredible network globally. A fellow of the REC and member of the 30% Club, Alice actively supports gender diversity as a business imperative and she is proactive about encouraging economic and social diversity within the industry. In 2015, Alice launched The Work Crowd, an online talent marketplace, and was awarded Entrepreneur of the Year at the 2016 FSB London Business Awards.

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