Introduction to Our New Content Series: Global Insights on PR Talent Trends

Welcome to our latest content series, on the ever-evolving talent landscape of public relations and communications. In this series, we will be interviewing global leaders and industry experts to uncover key trends, challenges, and opportunities within the PR industry. As the world of communications continues to transform at a rapid pace, understanding the dynamics of talent acquisition, retention, and development is more crucial than ever.

Through these insightful conversations, we aim to shed light on how artificial intelligence (AI) is shaping the industry, the strategies agencies are adopting to attract and retain top talent, and the impact of diversity and inclusion initiatives on a global scale. We will explore the shift from traditional billing models to value-based pricing, and how agencies are adding value through creative insights and strategic thinking and gain a comprehensive understanding of what the future holds for the communications industry.

Our first interview was with Ralph Sutton, International Managing Partner at AVENIR GLOBAL.