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Modern digital communications achieve something different from previous generations. It has the ability to create community, cultivate a shared vision, inform, educate and sell simultaneously. And more than ever before, digital channels have established a common ground between brand and buyer, creating a direct line of communication.

Today’s consumers are amongst some of the most informed we’ve ever seen, receiving thousands upon thousands of messages on average each day, and personal values have a greater buying power than ever before – particularly amongst younger buyers.

So how can digital communications play a defining role in a brand’s sustainability efforts? Download our guide with the three common challenges businesses are facing – and their solutions.

Daisy Hughes: Daisy brings over eight years of recruitment experience to her role at Hanson Search, where she leads digital communications and digital marketing. Passionate about the industry, Daisy collaborates with top PR firms and a diverse range of distinguished organisations, including FTSE 100 companies, international blue-chip firms, and innovative start-ups. She specialises in helping clients build and expand their digital capabilities.

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