Leadership Lessons with Angelika El Noshokaty, Government Affairs professional at Novelis

This month, we’re taking the opportunity to shine a light on some of the brilliant women from across the comms, PR, and public affairs industries, and their careers so far as part of our ongoing leadership series.

Barbara Ozanon recently sat down with Angelika el Noshokaty, Government Affairs professional at Novelis, to discuss her career journey, the evolving nature of public affairs and the skills needed to thrive in this ever-changing environment.

Can you tell us a little bit about your background?

I’m a political scientist by profession, having studied political science in Munich. I started my career working for different MPs as a staffer in the German Parliament. From there, I transitioned into public affairs by joining an agency — 365 Sherpas — where I learned everything from the ground up. That experience was incredibly formative.

Since then, I’ve worked at several agencies before moving in-house. I’m currently the Government Affairs Manager for Novelis, one of the largest aluminium recycling companies in the world.

Were there any unexpected aspects of working in public affairs that surprised you?

Absolutely! The biggest surprise was how much you need to juggle at once. In this field, you constantly have to stay on top of multiple news sources, legislative changes, and industry developments all at the same time.

I expected a fast-paced environment, but I didn’t realize how much of a balancing act it would be. It’s challenging, but that’s also what makes it exciting.

You’ve worked in both agencies and in-house roles. What key insights have you gained from your agency experience?

In an agency, you need to quickly understand the business model of your clients. Your role is to be the expert guiding them through the public affairs landscape, helping them understand the political and regulatory environment. You have a bird’s-eye view because you work with multiple clients across industries, which allows you to bring fresh ideas and strategic insights.

As a consultant, you’re not necessarily the expert in their business, but you are the expert in navigating external challenges and identifying opportunities.

And how does that compare to working in-house?

It’s a significant shift in focus. In-house, you become much more of a subject matter expert in your specific industry. You need to deeply understand your company’s business objectives and align your public affairs strategies accordingly. Unlike in an agency, where you generate broad ideas, in-house work is more about implementation — translating strategy into concrete actions that fit within corporate priorities and constraints. You’re also seen as a direct representative of the industry, which means stakeholders engage with you differently.

What do you think are the most valuable skills for public affairs professionals in the years ahead?

First and foremost, understanding and working with data is crucial. We are bombarded with information, and the ability to filter through the noise, extract key insights, and simplify complexity is a critical skill. It’s our job as communicators to make complex information digestible and actionable.

Secondly, AI is becoming an essential tool in our field. Initially, many feared it would replace jobs, but in reality, it’s a tool that can enhance efficiency. Public affairs professionals need to know how to leverage AI to analyse trends, detect misinformation, and stay ahead in a rapidly changing landscape.

What do you personally find most rewarding about working in public affairs?

The constant change. It’s never boring! Stakeholders shift, geopolitical situations evolve, and corporate priorities adapt, which means no two days are the same.

I love the ability to zoom in and out of problems, understanding both the big picture and the finer details. It’s a dynamic and intellectually stimulating field where you’re always learning and adapting.

Any advice for those looking to build a career in public affairs?

Stay curious and adaptable. The industry is evolving rapidly, so being proactive about learning — whether it’s about data, AI, or policy trends — is key. Also, remember that public affairs is about relationships and trust, so building strong networks and maintaining credibility is essential for success.

And any advice for leaders within public affairs specifically?

First, if you’re in a leadership position, I’d always advise to make dealing with people your priority. Feel their burden. Make it part of your day-to-day work.

And then, never close yourself off to learning opportunities. The chances to learn and to improve don’t stop just because you’ve walked into your first leadership role. Ask questions, learn from people in other fields, and get a little bit better every day. I think that’s an essential thing.