Big Data IRL: How to use data responsibly to drive business success [EVENT]

Breakfast Briefing: Big Data IRL – How to use data responsibly to drive business success

In previous decades, the realm of big data was reserved for analysts, market researchers, and big budget businesses. Now, thanks to technological advancements over the last couple of decades, every business can manage their own big data. But SHOULD they?

The crucial thing is learning how to harness that data to drive business success whilst doing so in a legal and ethical way.

On 13 June, Hanson Search CEO Alice Weightman will interview a panel of data experts and business leaders who are at the forefront of this data revolution, featuring:

• Russell Marsh, MD, Accenture Digital – Russell has 25 years’ experience in creative, digital and media agencies. Prior to Accenture, his career has taken him from being a Creative Director to Head of Strategy all the way through to Managing Director at Agency.com and Global Chief Data Officer at IPG Media Brands. 
• Cecile Missildine, EVP, Head of Global Insights & Analytics, Text100 – With 20 years of communications experience, Cecile is an expert in strategic communications and has in-depth expertise in implementing high-impact campaigns for global brands. Passionate about people, behavioural economics and technology, she counsels her clients on how to best engage with their targeted audiences.
• Kinda Jackson, Head of Digital and Social, MSL Group – Digital specialist, with 20 years’ experience from the days of new media, interactive marketing to social media & influencer marketing. Kinda has a passion for insight-driven creative content, visual storytelling and video production.
• Sam Knowles, Founder, Insight Agents – With 30 years’ experience helping organisations communicate better, Sam has advised some of the biggest national and global organisations in the English-speaking world. By bringing together analytics and storytelling, his purpose is to make businesses talk and sound human.

We will explore some of the following questions, and more:

• How to tell powerful stories with data
• How are savvy businesses utilising data today
• How can you be innovative with data whilst complying with the new data regulations (GDPR) to protect privacy

This event will be held at the Club at the Ivy in central London. It is free for Ivy members and guests of Hanson Search. Complimentary tea, coffee, and pastries will be served prior to the discussion. 

To be added to the guest list, please contact events@hansonsearch.com